ATLANTA, July 29, 2008 - Tafel Racing and Swiss watchmaker Ulysse Nardin introduced a marketing partnership today for the remainder of the 2008 American Le Mans Series season. Team principal Jim Tafel (Alpharetta, Ga.) announced the relationship between the Le Locle, Switzerland timepiece artisans and the Cumming, Ga.- based race team for both the No. 71 Tafel/Bell Micro Racing Ferrari F430 GTC, driven by Dominik Farnbacher (Ansbach, Germany) and Dirk Müller (a native of Germany living in Monaco), and the No. 73 Tafel Racing Ferrari F430 GTC raced by Jim Tafel and Alex Figge (Denver, Col.). The 160 year-old company becomes the official timepiece maker for GT2 class race team with season-long partner East Coast Jewelry continuing its role as official jeweler and watch retailer to the three-time American Le Mans Series race-winning team.

Ulysse Nardin (www.Ulysse-Nardin.com) joins other industry leaders at Tafel Racing including Bell Microproducts - an industry- recognized specialist in computer storage products; SolidWorks - the leading 3D CAD software solution worldwide; Under Armour - originators of performance, athletic apparel; Mother's - premium- grade polishes, waxes and cleaners; Ringer's Gloves - mechanic and specialty glove manufacturer; and Justice Brothers - worldwide distributor of car care products, fleet, farm, and industrial lubricants and cleaners. Technical partners with the Tony Dowe (Cumming, Ga.) directed team include Ferrari, Michelin Tires, BBS Wheels and Hella Inc. - providing aftermarket and special OE support to automotive, marine, consumer and heavy-duty lightning systems.